Archive for December, 2007
Tutorial : Using flash to make your photos stand out!
Dec 29th
I’m sorry I can’t post up an in-depth tutorial to mark the year’s end. I’ve been pretty busy with stuff and making these tutorials really take more time than I care to admit! Heh.
Here’s a short filler one, regarding flash, to allow you to get your tutorial fix while I work on the lengthy new one coming up next month. 
Light is the most crucial part of a good photo. Not the camera, not the photographer, but light. And natural lighting is definitely the best way to go, but if you lack natural lighting, then you can use flash to compensate. I know, I know… Using flash produces such artificial looking photos, right? Well, not if you use flash right! Fill-flash, especially, can be used to make your pictures pop up even more.
Here I will illustrate how using flash can make or break a photograph in this short tutorial.
More >
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A camera the FBI should get.
Dec 24th
Holy Osama, Batman!
This is an advert for Niedermeyer Cameras. Let me be honest and say i’ve never heard of this brand before. But they sure got their message out right. These babies can zoom! Clever. And had me laughing for a good 5 minutes!
Advertising Agency: TBWA, Austria
Creative Directors: Robert Wohlgemuth, Gerd Turetschek, Elli Hummer
Art Director: Jeff Stenzenberger
Today marks the 52nd and the last week of the year. Tomorrow is Christmas, so you better be good or Santa’s gonna give you recycled presents from 5 years back.
I wish all of you & your family good health and in case i go postless for the next few days, Happy 2008!
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An Apple a day..
Dec 24th
iSHOP is own by Club 21 where it is the largest Premium Apple reseller in Asia. With a 10,000 sq ft of space located at the Cathay Cineleisure Orchard, it offers not just Apple products from iPod to MacBook, but also a wide range of related software and gadgets, along with stylish compatible Mac accessories for today’s modern lifestyle.
The location is just a stone throw to Somerset MRT Station so it makes it very easy to get there.
When the latest OS X Leopard was launched, I was the first few to be there to witness how it runs on the many display sets for customers like us to fiddle with.
What makes it really cool in iSHOP is that they have all the gadgets there for you to play around with first before deciding whether to buy or not. The staffs there are knowledgeable and helpful to assist anytime also. It is truly the Apple environment nicely replicated from those Apple store in USA.
iSHOP is running a crazy promo: Get a MacBook Pro that comes free with a Xbox 360! Yes, get a macbook and get a xbox worth S$699 free. This I say is one of the best promo bundling ever but it ends this coming 31 Dec 2007.
Website: http://ishop.club21.bz/
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To find out more, keep smoking. Sarcasm at its best!
Dec 16th
Godammit all these creative copywriters! I need my smoke breaks, man.
Simple but strong & firm copy. I like!
It freaking works, you think so too?
Agency: TBWA, Vancouver
Creative Director: Paul Little
Copywriter: Paul Little
Art Director: Angela Sung, John Williamson
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