Filed under: Branding | Author: Mr Malique. | Article posted on March 29, 2009
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A fresh new identity since 1975! Designed by Brandimage, i really think this new look works and i like the new direction of the logo.
Say goodbye to race nascar-like stripes that didn’t quite match up to what their niche is. Take all that away and replace it with a ribbon-like icon and sleek type…what do you get? Awesomeness! The typography is a real step forward looking more solid and bold. But i don’t know about the whole airfrance thing. Originally branded as “Air France”, with a space in between, i think this new layout might be a wee bit overpowering; trying hard to break out from 1975 and trying to fit in with 2008/2009.
So did this rebranding make or break? Your thoughts and views are very much welcome. Go on, spam me.
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