Archive for the ‘Articles’ Category
Guerilla Marketing - Stickers
On February 08, 2009 in Articles
Stickers can be a lot of fun. It can also be a powerful marketing tool. Listen up, and learn.
So you have that small startup of yours and you want to get the word around. What do you do? Grab a cuppa, this sponsored post will show you how to do things right, guerilla style!
Take Threadless for example. Every order comes with a random number of stickers. These stickers basically have their company logo on it, and of course the url of their business. This, in a way, is spoon feeding consumers to ‘tag’ their brand all around their neighborhood. Now your brand’s exposure has gone up a notch higher. Rinse, repeat; and you get the brand awareness around in no time.
Vandalism is of course not recommended, apply all tagging actions with caution.
This mode of advertising is usually given out free. You have to spend some to win some. Leave it around at conferences, leave some lying around in libraries, or even tie up with your local coffee house.
We highly recommend Frontier Labels for all your label/sticker needs. They will print and ship your high quality labels in one business day with flexibility of combining same sized labels into one combined price to pass of the savings onto your consumers. Frontier Labels strives for 100% customer satisfaction. Give them a call, and see for yourself.
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Taking a taxi will be like taking a flight. Soon.
On July 03, 2008 in Articles, General Talk, Reviews
Just months after taxi fares rose sharply, cab commuters may have to brace themselves for another cost hike: fuel surcharges.
The Sunday Times has learnt that taxi companies here are proposing what airlines have been applying since 2004 - a surcharge on top of stated fares to defray rising fuel prices. In the case of airlines, the surcharges are sometimes higher than the fares.
Its an undeniable fact that fuel price will increase once the earth’s oil supply is decreasing. Eventually, it will be depleted. One day. Don’t know when, but i hope it is not within my lifetime. So many ugly events can occur once oil starts to deplete. Just imagine.
On to the story i quoted above. Please read it in depth. Taking cabs would be like taking a flight soon.
It’d be great if all cabs can be fitted with CNG. What is cng? Compressed natural gas. Cng is a substitute of diesel and petrol. It is considered more environmentally clean compared to what we are currently using. Cng cost approximately $1 per kg. While petrol cost an average of $2.20 and diesel at $1.90 per liter. The significant saving will definitely put a big smile on everyone. Not all cabs are fitted with CNG, but i notice most of TRANS and PREMIER cabs are. Good move!
We (singapore) are so slow at implementing this cost and earth saving technology. In the US, most homes have cng kits in their garage! So the the average Joe can pump cng in their Fords and drive off. In India, almost all of their auto-rickshaws uses cng! A cng refueling station can be seen almost everywhere. In Malaysia, they have NGV(natural gas vehicle) fueling stations all over the country! You see your average Petronas station, most likely there is an NGV spot too. Now how many cng stations do we have? Two. Or 3, if you have access to Jurong Island.
Singapore is also doing its bid, fret not. The newer buses you see on the roads are on cng (yeap!) and some taxis too. While i hope the nation can speed up the current ‘testing’ phase, i am also at the same time wishing all private cars can be retrofitted with a cng kit. Currently only 5000 cars in Singapore are cng ready. But news is catching up. Most owners feel the pinch and don’t mind saving money (who doesn’t), so there is a waiting list to fit your car with a cng kit. This is definitely a good sign. The only downside of having a cng fitted car: You gotta sacrifice boot space. I don’t need use my boot space all the time. Its not a mobile closet/wardrobe/etc. So yeah. 
So my friends, save money and save the earth at the same time. Sounds like a plan? 
I think so too.
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Unofficial Beach Guide
On April 06, 2008 in Articles, Personal, Photography
Hello and welcome to Beach Essentials 101.
So yeah, this is kinda late but who cares. To the beach. The day was fine i tell ya. Check out the sky. God is a great painter. Love it!
So where was i? Oh yes, beach essentials. Its what makes or breaks your trip to the beach.
I present you: a pocket-size guide, you can print this and bring along for your well deserved break. At the beach of course!
Well, that’s it. Stay tuned for another 101 Guide. 
Malique, Out!
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Alzheimer’s Foundation eStore
On November 11, 2007 in Articles, PPP
‘Tis the season to be shopping and contributing to the Alzheimer’s Foundation at the same time. Christmas is coming real soon, so fill up those stockings and buying at the Foundation’s eStore would make Santa proud.
Alzheimer’s is a disease commonly found in people over age 65 and is a common type of dementia. Alzheimer’s disease is not a normal part of aging. It is mandatory and important to look for tell-tale signs that might indicate Alzheimer’s disease versus basic dementia. These symptoms can occur almost constantly and worse each day. Things to look out for:
- Memory loss
- Confusion
- Complications in completing everyday actions like wearing clothes.
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