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Archive for the ‘Branding’ Category

Discovery Channel Rebranding

On May 10, 2008 in Branding

discovery channel rebrand

Discovery Channel looks kinda “corporate” now. Am i the only one not liking the rebrand?

Still keeping with the globe, perhaps ‘channel’ could be a wee~ bit bigger?
Um, still..i’m not a fan of this rebranding.

What are your thoughts?

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Sandisk Rebranding

On May 07, 2008 in Branding

sandisk storage media rebranding

Sandisk, the leader in media storage, has a new look. And i’m lovin’ it.

Gone with the ‘explosive’ icon and still keeping in with the stylised ‘D’, i really think its good. The typeface looks and feels much more like a ‘tech’ brand.

Tell me what you think? :)

Agency: Metadesign

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Happy Birthday Lego!

On January 29, 2008 in Branding, Design/Creatives, Online

lego’s 50th anniversary

 

 

Eric: Do you know i’m as old as Lego?
Dennis: Hell yeah!

 

Lego is celebrating the big five-o! And what a great birthday gift from Google… Catch it on your browser if you still can.

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Snapple Rebranding

On January 14, 2008 in Branding, Design/Creatives

snapple rebranding logo

Snapple went through a makeover, well sort of.

What ridicules me is the need for 2 different brands. Snapple as you know is something you’d be glad to pop in, due to their refreshing drinks and exquisite taste. Apparently they are trying to make a difference between tea and juice products. What you see above applies to most of their juices.

Is there really a need for 2 different logo/brands?

What do you think?

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