A fresh new identity since 1975! Designed by Brandimage, i really think this new look works and i like the new direction of the logo.
Say goodbye to race nascar-like stripes that didn’t quite match up to what their niche is. Take all that away and replace it with a ribbon-like icon and sleek type…what do you get? Awesomeness! The typography is a real step forward looking more solid and bold. But i don’t know about the whole airfrance thing. Originally branded as “Air France”, with a space in between, i think this new layout might be a wee bit overpowering; trying hard to break out from 1975 and trying to fit in with 2008/2009.
So did this rebranding make or break? Your thoughts and views are very much welcome. Go on, spam me.
Say hello to Kraft’s new image. Don’t panic! I feel the same way too.
Apparently, the change applies only at the corporate level and keeping the original logo as the consumer brand, so the next time you have your fix of cheese in your homemade quarter pounder, the logo will still be there. But still, the new look turns iconic into…butter. Ok im bad at puns.
And what’s with the tag line? Urgh. I just feel they could have come up with something a lil better.