Filed under: Branding | Author: Mr Malique. | Article posted on May 10, 2008

Discovery Channel looks kinda “corporate” now. Am i the only one not liking the rebrand?
Still keeping with the globe, perhaps ‘channel’ could be a wee~ bit bigger?
Um, still..i’m not a fan of this rebranding.
What are your thoughts?
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6 guys talked!
I agree with the corporate feeling to it. But I just LOVE that typeface. I would like to er… steal it. If somebody know a similar one, please let me know. I’m lyonlamb at gmail.
I dont think anyone has that font, it was probably done by them.
I agree that it looks like of corporate, but it certainly beats the earlier one.
The earlier one is really dated. It has the early-90s-look.
Somehow, I have a feeling that we all will love the new logo very soon.
The new fonts looks nice. But still prefer the old design.
Yeah agreed fonts looks great
I feel they should have vectorized the globe
It just sticks out like a sore thumb at one corner
Maybe replace the letter O with the globe for better positioning
I think the new design is great and I have no problem with that.
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