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Discovery Channel Rebranding

 Filed under: Branding | Author: Mr Malique. | Article posted on May 10, 2008

discovery channel rebrand

Discovery Channel looks kinda “corporate” now. Am i the only one not liking the rebrand?

Still keeping with the globe, perhaps ‘channel’ could be a wee~ bit bigger?
Um, still..i’m not a fan of this rebranding.

What are your thoughts?

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6 guys talked!

    MyAvatars 0.2
  1. Carlos Mal Said,

    I agree with the corporate feeling to it. But I just LOVE that typeface. I would like to er… steal it. If somebody know a similar one, please let me know. I’m lyonlamb at gmail.

        
  2. MyAvatars 0.2
  3. Mr Malique Said,
    Carlos, thanks for dropping by!

    I dont think anyone has that font, it was probably done by them.

        
  4. MyAvatars 0.2
  5. uzyn Said,

    I agree that it looks like of corporate, but it certainly beats the earlier one.

    The earlier one is really dated. It has the early-90s-look.

    Somehow, I have a feeling that we all will love the new logo very soon.

        
  6. MyAvatars 0.2
  7. DK Said,

    The new fonts looks nice. But still prefer the old design.

        
  8. MyAvatars 0.2
  9. uncle sha Said,

    Yeah agreed fonts looks great

    I feel they should have vectorized the globe

    It just sticks out like a sore thumb at one corner

    Maybe replace the letter O with the globe for better positioning

        
  10. MyAvatars 0.2
  11. Jester Said,

    I think the new design is great and I have no problem with that.

        

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