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Discovery Channel Rebranding

discovery channel rebrand

Discovery Channel looks kinda “corporate” now. Am i the only one not liking the rebrand?

Still keeping with the globe, perhaps ‘channel’ could be a wee~ bit bigger?
Um, still..i’m not a fan of this rebranding.

What are your thoughts?

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8 comments to Discovery Channel Rebranding

  • I agree with the corporate feeling to it. But I just LOVE that typeface. I would like to er… steal it. If somebody know a similar one, please let me know. I’m lyonlamb at gmail.

  • Carlos, thanks for dropping by!

    I dont think anyone has that font, it was probably done by them.

  • I agree that it looks like of corporate, but it certainly beats the earlier one.

    The earlier one is really dated. It has the early-90s-look.

    Somehow, I have a feeling that we all will love the new logo very soon.

  • DK

    The new fonts looks nice. But still prefer the old design.

  • uncle sha

    Yeah agreed fonts looks great

    I feel they should have vectorized the globe

    It just sticks out like a sore thumb at one corner

    Maybe replace the letter O with the globe for better positioning

  • I think the new design is great and I have no problem with that.

  • Simon Gardner

    No need to steal the font it seems to be Avenir…
    though slightly amended!

  • I think Discovery’s rebranding looks great!

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