GoThere Rebranding (with exclusive interview)
Gothere, probably the best navigational site in Singapore, has got a fresh new look.
What do i think about this rebranding?
1) Corporate Color
Really love to see the team stick to their original corporate color. Red represents singapore. Red and Black is a perfect combination for the bold and ‘we-know-our-stuffs’ image. But hey, the green is very much welcomed.
2) Logo Longevity
A logo should be able to convey its message over a long period of time and easily adaptable to changes. The ‘map pindropper’ look might be the ‘in’ thing right now (with google maps using it) but it will become outdated and there might be a need to change it in years to come
I simply love the new look. Refreshing and soothing at the same time.
What do you think? 🙂
I also managed to sit down with one of the team member for a short interview.
Firstly, what is your name and what do you do?
I’m Dominic Ee and I write code (among other things) at GoThere.
Motivated individuals who are bold and dares to challenge the big players.
Getting complaints about the our directions and locations, and dealing with users’ expectations. Usability is an important goal for us and we are constantly iterating based on feedback from our users.
To create a useful and indispensable service for the people in Singapore.
No. Their core business is essentially providing a good public transport network for Singaporeans. For us, other than providing directions, we also want to provide Singaporeans with an accurate and extensive database of businesses and interesting places to visit through our site.
People are still handicapped by the lack of information on how to travel using public transport. Roads are getting congested, so there’s still a lot of room for improvement. More can be done to encourage use of public transport.