Filed under: Branding | Author: Mr Malique. | Article posted on March 1, 2009

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Say hello to Kraft’s new image. Don’t panic! I feel the same way too.

Apparently, the change applies only at the corporate level and keeping the original logo as the consumer brand, so the next time you have your fix of cheese in your homemade quarter pounder,  the logo will still be there. But still, the new look turns iconic into…butter. Ok im bad at puns.

And what’s with the tag line? Urgh. I just feel they could have come up with something a lil better.

Tell me what you think.

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Comments (1)

1 Comment so far

1. noi Said,

   yeah.. i was all curled lips when i saw it.

   really dis peeps the new logo looks liek a supermarket logo or health & organic food shoppe thing. yes with the unnecessary extra ‘pe’…

       

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