Matchbox – Size does matter
Agency: Ogilvy & Mather, South Africa.
The same guys who brought this hilarious ad!
I have a feeling the guys at Ogilvy SA has a thing for cars. Big or small. 
What do i think of this outdoor ad? Fabulous. Guerrilla marketing is the way to go. Listen up agencies! Pull factor. X factor!
Matchbox is like the clone of Hotwheels, dealing with die cast models and miniatures. I really think this executes well. Kudos!
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| Print article | This entry was posted by Mr Malique on June 8, 2007 at 12:30 pm, and is filed under General Talk. Follow any responses to this post through RSS 2.0. Both comments and pings are currently closed. |
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about 4 years ago
haha! this is ingenious!
about 4 years ago
Nice one. What more could they come up with? a ride at your finger tips
about 4 years ago
One very clever advertising strategy I must say…I honestly wouldn’t have thought of something along those lines…