Kraft Rebranding

Author: Mr Malique.  Posted on March 01, 2009   1 Comment » 

Say hello to Kraft’s new image. Don’t panic! I feel the same way too.

Apparently, the change applies only at the corporate level and keeping the original logo as the consumer brand, so the next time you have your fix of cheese in your homemade quarter pounder,  the logo will still be there. But still, the new look turns iconic into…butter. Ok im bad at puns.

And what’s with the tag line? Urgh. I just feel they could have come up with something a lil better.

Tell me what you think.

If you enjoyed this post, go ahead and subscribe!

 Filed under:Branding

Creative use of stickers

Author: Mr Malique.  Posted on March 01, 2009   Be the first to comment! » 

We’ve talked about stickers as a marketing material/medium before. Lets go further and explore creative use of stickers in advertising.
Stickers are great for advertising, it allows you to do the ‘impossible’ on the cheap. They are affordable, flexible and property-friendly if you go for the goo-free ones. Our friends at Frontier Label has sponsored this article on creative ways to advertise using stickers.

But first, here’s one creative use of stickers/Labels at home, DIY style. Decorate your favourite home decor items with stickers! Print your designs, or even photos or friends, and paste ‘em up! A clever way to liven up old stuffs.

Folgers Coffee uses the steam of manholes to promote their line of coffee. I think it’s cool, really!
>>Continue Reading Creative use of stickers

If you enjoyed this post, go ahead and subscribe!

 Filed under:General Talk

No more bush!

Author: Mr Malique.  Posted on February 27, 2009   Be the first to comment! » 

How apt!

Advertising Agency: EURO RSCG, Sydney, Australia
Executive Creative Director: Rowan Dean
Art Director: Patryjca Lukjanow
Copywriter: John Gault

If you enjoyed this post, go ahead and subscribe!

 Filed under:Advertising

Tabasco

Author: Mr Malique.  Posted on February 27, 2009   3 guys talked! » 

Its hot. Believe it.

Photographer: Philip Habib
Advertising Agency: Glucose, Karachi, Pakistan
Creatives: Ali Mumtaz, Sakib Afridi

If you enjoyed this post, go ahead and subscribe!

 Filed under:Advertising