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First off, let me say that this ad is to me, kinda disrespectful, sexist and would work best as an advert in a man’s magazine, lets say…FHM.
Secondly, the mechanics of the ad would also work great on a laxative/diarrhea product.
Art directed by Ashidiq Ghazali, this advert for Panadol Menstrual really brings out the message.
Never mess with p-m-s.
Trivia: You might know Ashidiq as the other half of the duo Construction Site of the Asia Bagus fame and also hear him spin some drum n bass.
Agency: Ogilvy & Mather, Singapore
Executive Creative Director: Todd McCracken
Creative Group Head / Art Director: Ashidiq Ghazali
Photographer: Groovy Studio
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3 guys talked!
Very creative. But yes, some ladies might be offended by it.
True, would only work from a guy’s point of perspective cos girls having cramps can be rather cranky and grouchy which means trouble. Haha… But panadol menstrual don’t work for me leh…
I know how grouchy and grumpy I can be during PMS so I don’t really take offence to the ad. However, the person who came up with the Panadol Menstrual formula obviously does not know the whole mechanics of the cramps because that stuff doesn’t work. At all.
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