First off, let me say that this ad is to me, kinda disrespectful, sexist and would work best as an advert in a man’s magazine, lets say…FHM.

Secondly, the mechanics of the ad would also work great on a laxative/diarrhea product.

Art directed by Ashidiq Ghazali, this advert for Panadol Menstrual really brings out the message.
Never mess with p-m-s.

Trivia: You might know Ashidiq as the other half of the duo Construction Site of the Asia Bagus fame and also hear him spin some drum n bass.

Agency: Ogilvy & Mather, Singapore
Executive Creative Director: Todd McCracken
Creative Group Head / Art Director: Ashidiq Ghazali
Photographer: Groovy Studio

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