Panadol Menstrual
First off, let me say that this ad is to me, kinda disrespectful, sexist and would work best as an advert in a man’s magazine, lets say…FHM.
Secondly, the mechanics of the ad would also work great on a laxative/diarrhea product.
Art directed by Ashidiq Ghazali, this advert for Panadol Menstrual really brings out the message.
Never mess with p-m-s.
Trivia: You might know Ashidiq as the other half of the duo Construction Site of the Asia Bagus fame and also hear him spin some drum n bass.
Agency: Ogilvy & Mather, Singapore
Executive Creative Director: Todd McCracken
Creative Group Head / Art Director: Ashidiq Ghazali
Photographer: Groovy Studio
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| Print article | This entry was posted by Mr Malique on August 17, 2008 at 11:59 am, and is filed under Uncategorized. Follow any responses to this post through RSS 2.0. Both comments and pings are currently closed. |
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about 3 years ago
Very creative. But yes, some ladies might be offended by it.
about 3 years ago
True, would only work from a guy’s point of perspective cos girls having cramps can be rather cranky and grouchy which means trouble. Haha… But panadol menstrual don’t work for me leh…
about 3 years ago
I know how grouchy and grumpy I can be during PMS so I don’t really take offence to the ad. However, the person who came up with the Panadol Menstrual formula obviously does not know the whole mechanics of the cramps because that stuff doesn’t work. At all.
about 1 year ago
NIce shot, funny ad. Our men just dont get it huh? i remember ashidiq ghazali’s final year project at Temasek Poly. Something to do with eye drops or pills, bright yellow and blue colours..Great he made it big now!