Filed under: Branding | Author: Mr Malique. | Article posted on October 30, 2007
Say Hello to a new Photoshop logo. Well not really.
This is the new Photoshop Family logo. Photoshop family of products now has its own logo and tag-line; See What’s Possible. Each individual product are still sticking to their 2 letter, web 2.0 looking logo-set. (see above, example of an Adobe product, InDesign) I really think Adobe, being the leader in image editing software, could have done better. It looks like the old PBS logo, the guys who brought you elmo and big bird.
While the logo doesn’t really blow me away, it depicts a cheap web 2.0 brand. Lets put the family logo aside and lemme direct you to the intro video, which shows how different people in different profession use the Adobe Photoshop Family. Take a look, you’ll be amazed!
So, tell me what you think of the new logo.
Leave a comment, or ten!
This is Mr.Malique signing off saying goodbye and be kind to Adobe. 
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8 guys talked!
1st!!!
its very simple, easy on the eye.. not complicated…
so yes…
complicated logo gives me a headache..
but im no design expert..
to me, simplicity is the key…
coming from adobe, i would expect a more vector look to it
this one looks it came from a side of a can
I gotta agree on the vector thing. But I feel Adobe is trying to move to a different arena altogether. I’m keeping it open and, welcome the new logo. Though it does look like a blue thought bubble and pacman merged together. Nevertheless, still better than the 2-letter versions.
shah: side of a can? HAHAH!
but look a bit closer. its more of PBS isnt it!
*can you tell me how to get…how to get to sesame streeeeet~*
haha.. seems like everyone’s heading towards web 2.0-ish kinda designs.
the 2 letter in a square logos.. looks clean and in-your-face. it needs some getting used to tho. when i first saw it, i was wondering what software it was. Like so used to seeing flower-ish vector and feather and butterflies and horses to represent adobe products gitu.
whatever it is, photoshop family of products are really the quintessential stuff in today’s world. it’s so frigging useful in all ways! haha
haha, yeah gotta agree with the PBS bit..
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