Qantas Rebranding
Qantas got a new look! This is 23 years after using the old logo. A change. Change is good. I like changes, its brings out life, and realising life is too short.
*goes back on track*
Apparently, the re-branding is in lieu of the new Airbus A380 super jumbos. The tail is a tad bigger thus the change. So yeah, the typeface is reminding me of Burger King. The roo’s got a bigger butt and looks cooler. That’s just my opinion but tell me what you think..
Leave a comment or ten.
Agency: Hulsbosch Communications
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| Print article | This entry was posted by Mr Malique on August 21, 2007 at 1:50 am, and is filed under Uncategorized. Follow any responses to this post through RSS 2.0. Both comments and pings are currently closed. |
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about 4 years ago
finally update jugak mamat ni. anyway, the new one looks more sleek and more ‘modern’. gives it an edge!
about 4 years ago
Definitely looking sleeker with the sharper edges… even though it looks like a transformed bird than a kangaroo to me this time. Hahaha…
Interestingly, Qantas is one of the few airlines with the least air traffic accidents.
about 4 years ago
it doesn’t look like a kango…
altho it looks cooler.
about 4 years ago
The roo looks like a robot. Roo version 2.0?
I like the typeface though. Gives the impression that Qantas is ‘going places’. I see movement and speed in the typeface, compared to the rather static-looking one in the old logo. Nice!
about 4 years ago
the roo seems to be doing a standing board jump… very nice!!!!
about 4 years ago
Is it just me… Or does the kangaroo is looking more like a dinosaur? Hrmm…
about 4 years ago
Okay, wtf just happened to my sentence. I meant:
Or does it look like the kangaroo is looking more like a dinosaur.
about 4 years ago
I think the font style doesn’t suit the new stylized roo – which hasa cleaner more defined look. Much Sleeker Roo. The font style – yes it does give me the impression of being more suited for F&B brands. It’s fat rounded edges – definitely doesn’t seem to fit. The Roo’s good, font style no good.
about 4 years ago
*curl the side of my mouth*
hmm.
i don’t feel the “freshness” at all.
aldoh now, i think the kangaroo has more head now.
and they change from bright red to a darker red.
the kangaroo is with bigger tail, bigger and there’s some visible space in between the arms and body and huge feet.
and yeah, ‘qantas’ text is slanted, few degrees more to the right.
why wud they actually invest in millions of money, to have slight changes?
if no one reports about this, i think no one wud actually realise.
dis goes into ‘money goes down the drain- rebranding project ‘, together with marina bay.
about 4 years ago
I thought the rebranding exercise was fantastic although I’m not too sure about the font when the logo is used as a standalone.
ANyhow the application looks fantastic. It looks great on the planes and on the corporate collaterals. I must say I really like the new look. No doubt at one look it looked no different than the older logo but this really looks sleeker, more dynamic and very current. Definitely a logo that could last another 20+ years before the next change.
I’d say well done! Two thumbs up!
London 2012 please take notes!!
about 4 years ago
nice new logo… not much changed, but pretty cool nonetheless.
about 4 years ago
hmm.. the roo look more hot hip cool and happening. prolly not.
i wouldn’t have realised they actually made some subtle changes to the logo.
yea, there are factors in which they can’t give a complete makeover to the logo or else they hafta start doing sum rebranding (or whatever the terminology wud be).
i think they shd just save the money on revamping the logo, and using them on giving free flight tickets for ppl. kan lagi charitable. HAH.