Posts tagged Branding
Sandisk Rebranding
May 7th
Sandisk, the leader in media storage, has a new look. And i’m lovin’ it.
Gone with the ‘explosive’ icon and still keeping in with the stylised ‘D’, i really think its good. The typeface looks and feels much more like a ‘tech’ brand.
Tell me what you think? 
Agency: Metadesign
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Snapple Rebranding
Jan 14th
Snapple went through a makeover, well sort of.
What ridicules me is the need for 2 different brands. Snapple as you know is something you’d be glad to pop in, due to their refreshing drinks and exquisite taste. Apparently they are trying to make a difference between tea and juice products. What you see above applies to most of their juices.
Is there really a need for 2 different logo/brands?
What do you think?
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Xerox Rebranding
Jan 11th
Xerox, the world’s leading document management technology and services enterprise has come up with a new brand this morning. Revealed to 57,000 global employees via webcast, the logo reflects where Xerox is today far beyond its origin of a copier (photocopiers) company.
Personally i love the whole new branding. Love the typeface! But not the Xbox looking thingy. Urgh.
What do you think?
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