Filed under: Branding | Author: Mr Malique. | Article posted on November 17, 2007

I don’t want to grow up, I’m a Toys R Us kid. There’s a million toys at Toys R Us that I can play with!
Ah, how nice. After gazillions of kids who are now probably in their late 20s (hehe) , Toys “R” Us finally changed their look. Personally i love it! Still sticking to the inverted “R”, this logo packs a few thoughts in my mind. Friendly, Cheerful and TOYS! Type is thicker, the star is now in the R itself, and a small tone change in the colors. Overall, i like it alot.
What do you think?
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11 guys talked!
I’ve to admit i still go to toys’r'us shops at this age =X
hmmm i think i won’t recognise it at first glance until i read the alphabets one by one..
i just went a few weeks ago =P
i like the ol one betta.
one look its like a china fake version of toy r us.
whahha.
It’s like the star from the old logo landed on the “R” *piaak!!* and out comes the new logo. The old “R” with the quotation marks look like it’s shocked at the falling star.
Oh, I don’t understand why they changed! I love their old logo.
Perhaps it’s their advertising agency trying out all the various ways do make more money from the same client. Hope not.
i like the old logo..
very neat!!!!
I don’t get these subtle changes of company logos. I doubt many will notice it and seriously, does it really matter if the star is in the ‘R’ or if the ‘R’ is in the star?
me like the old one. *pouts*
I go the Toys r Us every other week courtesy of my 2 muses (& the daddy!) & still enjoy very minute of it ;p.
I still prefer the old one. The colours are somewhat brighter and the smaller size fonts look more ‘child-endearing’ to me
I still like the old one. Rebranding it doesn’t seem to work.
i prefer the old one.
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